BASE: 北京
梦翼游泳俱乐部 Dream Catcher (DC) 诞生于北京，专注 5-16 岁青少年游泳培训，由前国家游泳健将创办，以“科学育人，快乐教育”为差异化理念。区别于体校式的训练模式，梦翼主张鼓励式、因材施教，让孩子在严谨的训练中发现自我闪光点并收获成长的快乐。作为初创品牌，他们希望在家长群体中建立信任感，同时为孩子传递趣味与亲和力，并与其他传统俱乐部形成鲜明差异，因此找到我们进行系统性的品牌打造。
Dream Catcher Swim Club (DC) was founded in Beijing, specializing in swimming instruction for children and teenagers aged 5–16. Established by a former national swimming champion, the club embraces a distinct philosophy of "scientific development, joyful learning." Unlike rigid, competition-focused training models, Dream Catcher emphasizes encouragement and personalized teaching, helping each child discover their strengths and experience the joy of growth through structured practice. As a new venture, the club aimed to build trust among parents while conveying a sense of fun and approachability to children—setting itself apart from conventional swim clubs. They approached us to develop a comprehensive brand system that reflects these values.