BASE: 天津
我们为「绿马洗护 LEME BOOM——鞋包洗护品牌」完成了全面的品牌升级。从标志、包装到门店与物料，每一处细节都以设计切实解决商业问题。品牌物料系统也同步焕新：以明亮活力的绿色为主调，视觉年轻而高级；简洁有力的符号体系极具传播力；统一的打包盒、购物袋与工服全面强化品牌识别。在材料选择上，绿马融入环保理念，优先采用可回收、可降解材质，从点滴开始倡导可持续的生活方式。绿马相信，洗护不仅关乎洁净，更关乎可持续——在守护用户心爱之物的同时，也在守护地球的美好。
•国内门店服务分布：天津、深圳、山西、贵州；
•海外门店服务分布：越南河内
We executed a comprehensive brand upgrade for "Green Horse Care LEME BOOM," a footwear and bag cleaning brand. From the logo and packaging to store design and collaterals, every detail was crafted to address business challenges with design. The brand's visual system was also refreshed: a bright, vibrant green forms the primary palette, conveying a youthful yet premium feel; a clean, impactful symbolic system enhances recognizability; and unified packaging boxes, shopping bags, and staff uniforms reinforce brand consistency. In material selection, Green Horse embraces eco-conscious values, prioritizing recyclable and biodegradable options—promoting sustainability in daily life. The brand believes that care extends beyond cleanliness to responsibility—protecting what users cherish while also safeguarding our planet.
• Domestic service locations: Tianjin, Shenzhen, Shanxi, Guizhou
• Overseas outlet: Hanoi, Vietnam