BASE: 广东深圳
本次品牌升级聚焦于为欧德士构建高辨识度的视觉资产，以支持其从出口市场向国内市场的战略拓展。在标识设计中，我们优化了原有图形线条，赋予其更具流动感与数字感的形态，以契合品牌的科技属性。核心策略是提取品牌首字母“O”，将其系统性地转化为可承载品牌理念的视觉超级符号，从而形成强烈的记忆锚点，有效降低消费者的认知与记忆成本。色彩体系在延续专业、稳重的黑、绿主色基础上，策略性地引入紫色作为辅助色，在强化科技与智慧感知的同时，建立起显著的品牌色彩差异化。整体升级不仅是一次视觉焕新，更是一次旨在将传播投入转化为长效品牌资产的系统性设计。
This brand redesign focuses on building highly recognizable visual equity for Oodes to support its strategic expansion from export to the domestic market. In the logo redesign, we refined the original graphic lines, giving them a more fluid and digitally resonant form to align with the brand's technological identity. The core strategy involves extracting the initial letter "O" and systematically transforming it into a visual super-symbol capable of embodying the brand philosophy, thereby creating a strong memory anchor that effectively reduces cognitive and memorization costs for consumers. Within the color system, while maintaining the professional and stable black and green as primary colors, we strategically introduced purple as a secondary hue. This not only reinforces perceptions of technology and intelligence but also establishes a distinctive brand color differentiation. Overall, the redesign is not merely a visual refresh but a systematic design effort aimed at transforming communication investments into long-term brand equity.